Project Objective
Great Gray Trust required a contemporary, professional website following a brand refresh. Utilizing their brand’s unique design language, this website serves that goal in addition to educating advisors on CITS and offering a dedicated fund information repository. The website was also delivered with a scalable design system and specialist locator module.
Design System
Great Gray Trust’s design system lets administrators easily add pages, landing pages, and blog posts while adhering to brand guidelines. The system includes a typographic scale, buttons and links, and more complex interactive elements.
Mega Menu
Great Gray Trust’s build included a custom mega menu, with featured tiles for each navigation category. With a small sitemap, users are easily directed towards featured content.
Specialist Finder Module
Great Gray Trust serves advisors in different regions with dedicated specialists. One of the project requirements was the design and development of a “specialist finder” module, which lets users easily find a specialist in their region. Web administrators can also assign new specialists, as well as customize the regions they’re assigned to.
